“My training is about disruption—to really push yourself and get better, you’ve got to embrace that change.”

– Dwayne Johnson

“My training is about disruption—to really push yourself and get better, you’ve got to embrace that change.”

– Dwayne Johnson

IT STARTED WITH 7 BUCKS

“Truth is, everything I’ve been lucky enough to achieve, all comes from one point of view. I had 7 bucks at 23 years old and didn’t want to be broke anymore. That’s it. Hardest worker in the room became the rallying cry.”

– Dwayne Johnson

IT STARTED WITH 7 BUCKS

“Truth is, everything I’ve been lucky enough to achieve, all comes from one point of view. I had 7 bucks at 23 years old and didn’t want to be broke anymore. That’s it. Hardest worker in the room became the rallying cry.”

– Dwayne Johnson

THE STORY OF THE BRAHMA BULL

“My Bull Skull tattoo is an anchoring symbol of my life and all that that’s sacred. The bull is represented in every single Project Rock Collection. Symbolically, representing strength, resilience, scars, soul, disruption, passion, gratitude, FAMILY and MANA.” 

– Dwayne Johnson

THE STORY OF THE BRAHMA BULL

“My Bull Skull tattoo is an anchoring symbol of my life and all that that’s sacred. The bull is represented in every single Project Rock Collection. Symbolically, representing strength, resilience, scars, soul, disruption, passion, gratitude, FAMILY and MANA.” 

– Dwayne Johnson

"I joined Project Rock because it’s motivational. It’s all about getting better. It’s also a way to drive others—to help everyone to raise the bar themselves.”  

– Lindsey Vonn

"I joined Project Rock because it’s motivational. It’s all about getting better. It’s also a way to drive others—to help everyone to raise the bar themselves.”  

– Lindsey Vonn

ARIEL BELGRAVE

How does Ariel raise the bar? She's a certified health and fitness coach for thousands of women—building routines that are customized, put wellness above image, and are based on sustainable growth.

ARIEL BELGRAVE

How does Ariel raise the bar? She's a certified health and fitness coach for thousands of women—building routines that are customized, put wellness above image, and are based on sustainable growth.

BELLA WRIGHT

Nothing can slow ski racer Bella Wright down—not even when she tore her ACL in 2016. But she didn't overcome adversity alone. From her mentor, Lindsey Vonn, to her teammates, Bella always says that raising the bar is a group effort. 

BELLA WRIGHT

Nothing can slow ski racer Bella Wright down—not even when she tore her ACL in 2016. But she didn't overcome adversity alone. From her mentor, Lindsey Vonn, to her teammates, Bella always says that raising the bar is a group effort. 

Dwayne Johnson surprised his former high school with new gear and inspiring message that starts with one simple question : “How Do You Want to be Remembered?”

Dwayne Johnson surprised his former high school with new gear and inspiring message that starts with one simple question : “How Do You Want to be Remembered?”